The world is transitioning towards a digital era where everything is on a screen. Everything is available at our fingertips. It isn’t like the past where it took marketing campaigns days to reach the public. Nowadays, marketing campaigns get deployed and consumed very rapidly. The feedback is also rapid, and brands want to act on that feedback very quickly.
It is becoming challenging to change marketing campaigns swiftly depending on the input received. When products launch, brands need to scale up their marketing campaigns as fast as they can. The word should spread like wildfire. Innovative marketing campaigns catch the eye of the customers and make a long-lasting impression.
Augmented Reality has been a game-changer for brand campaigns. Many brands like Burger King, Ikea, and Microsoft have used AR in marketing campaigns. Such campaigns provide a memorable experience to consumers.
Tech-enabled marketing campaigns are more efficient and scalable. Being tech-enabled might sound cost-intensive as one needs to have experienced techies to build/scale such marketing campaigns. But the world is changing rapidly. Some products don’t need one to have any coding experience. These products make the marketing folks’ life easier as they can run campaigns and modify them without relying on anyone. Here enter tools like
Vossle, which help the brands to integrate AR in marketing campaigns without any hassle. Vossle makes it a cakewalk to create rich AR-based experiences.
1. Create a buzz around your product
The mystery around a product tingles the curiosity of consumers. Using trending and state of the art technologies to market your brand creates a buzz around the brand. Augmented Reality or AR has a similar ring. Using modern-day technologies give an edge to the brands. The tech helps the brands to scale efficiently, appeal to a larger population, and create an immersive experience. AR has allowed many brands to bring attention to their products and experiment with the tech to impact. As the digital transition is happening on a vast scale, people need to be entertained and mesmerized by the advertisements. AR in marketing is changing the way brands market products.
Imagine that you are a restaurant and have a gigantic billboard placed somewhere on the highway. Any passerby will see that billboard, but what if they point their smartphone camera at the billboard, and the passerby can see the restaurant’s nearest location. You can also place your menu so that people would know the prices beforehand.
AR-based advertisement techniques will make you a modern-day brand and give your audience a memorable experience. Instead of people just passing by or running through the advertisements, one gets involved with it. It will result in better memory retention of the brand in the consumer’s minds. AR in marketing can help brands create a buzz.
2. Connect with a larger audience
Everyone owns a smartphone nowadays, and getting your advertisements to those screens has become more accessible. Many people would have missed the marketing campaigns in the past, but tech has ensured that a brand’s campaigns reach everyone.
A brand can choose to print their advertisements in a popular magazine, but it would probably cost more and wouldn’t ensure the kind of market penetration that the brands want. Plus, the deployment of campaigns has to be planned and once scheduled, it would take time for the magazine to get printed and reach the audience. Whereas AR campaigns are straightforward to deploy, such campaigns’ reach is more than the traditional approach.
Imagine that you have a budget to print an advertisement in a fancy magazine, but it would take almost two weeks for the ad to reach the audience; but on the other side, what if you can use that budget to create an AR-based advertisement that you can place on websites? These AR-based campaigns will give an immersive experience to the customers, and deployment would not take more than 1–2 days.
The cost-effectiveness and the market penetration of such AR-based campaigns are more than that of traditional advertisements. AR in marketing campaigns can help brands achieve cost effectiveness easily. It doesn’t hurt to follow a new marketing approach, does it?
Vossle can help brands minimize their efforts to make an AR-based marketing campaign; it is a No Code tool that will help your team create impressive AR campaigns without worrying about technical difficulties and imagine all of this happening in under a minute.
3. Use before you buy
Consumers have always been hesitant to buy new products given that they don’t usually get the chance to use them before purchasing. Augmented Reality has made it easier for brands to showcase their products to consumers. It gives the consumers an edge to test drive the product before buying them.
Many automobile and real estate ventures have made AR-based manuals for their products. In these manuals, you can see the product before you commit to buying them. Suppose a consumer goes to a showroom to buy a car but cannot find the model and color they want. In that case, the showroom executive can use AR to showcase the exact model and color to the consumer to see the actual vehicle and make up their mind accordingly.
Real estate ventures have started giving virtual tours of the homes that you want to rent or buy. It makes the customer’s experience more interactive, and the customers can get a tour of many locations from the comfort of their homes. Shortlisting the properties you want to visit has never been easier, all thanks to AR.
4. Hyperlocal Advertising
A brand has to go on advertising in the local magazines to reach the local population. It is tiresome and, at the same time, expensive. Coordinating with all the local magazines and local vendors for marketing campaigns can become cumbersome. Sometimes human error can lead to affecting the brand’s reputation.
Consider that you are a food restaurant chain with outlets all over the country; what if you can jump over the effort to contact various local magazines and newspapers for your new outlets? AR makes hyperlocal marketing very easy. Like the example in the first point, if the customer points to the billboard, he/she will get the information of your nearest outlet and the offers currently going on at the outlet. You can also have a pop-up advertisement for your latest outlet and its location. The extra effort and cost to advertise your new outlet becomes comparatively less than printing your promotions in a local magazine.
Vossle can help you execute your AR-based campaigns seamlessly and with very little time and effort.
5. Boost Sales
AR-based ads are not just to promote the product. They also boost the sales volume by offering virtual try-on.
For example, if you are selling sunglasses online and anyone wants to purchase the sunglasses, they can use AR to try the sunglasses and make an informed decision virtually. It not only increases sales but also eases the process of buying products. AR is a boon for companies that only have a virtual presence.
Advertisements are not only for brand promotion; their primary purpose is to improve sales. With consumers getting a positive experience from the AR-based ads, it adds to a product’s sales.
One can try on glasses, clothes, jewelry, watches, whenever they want and at their homes’ comfort. AR has many uses for the sales industry. It ranges from selling education products to paintings for house decor. AR in marketing and sales can do wonders for the brands.
AR-based campaigns are slowly penetrating the market by providing users memorable experiences. With new tools in the market, it is easier for the brands to run AR campaigns without having dedicated tech teams. Vossle is a tool that can make the life of your marketing people easy. It helps you to create an AR experience under a minute. Brands can run campaigns faster and receive quick feedback. They can also change AR campaigns easily. AR in marketing is being adopted by many brands. No code tools are making access to tech-based marketing more effortless for the marketeers. The advancement in technology has allowed people to experience cutting edge ads and promotions on their mobile devices, making everyone’s lives more comfortable.
5 ways to use Augmented Reality (AR) for your marketing campaigns
Originally published at https://blog.vossle.com on January 20, 2021.