In the pre-internet era, manufacturers relied heavily on the distributors to sell their products. So, if you were unable to land your product on the shelf, then there was not much that you could do.
It is different today! Manufacturers can make, pack and deliver the products — all on their own. This is what a Direct to Consumer(D2C) looks like.
In a D2C model, brands sell directly to the consumers without the need for middlemen or retailers. Any business using a D2C model can deliver its products through various channels like e-commerce sites, social media, digital ads, etc. …
The terminology “3D modeling” refers to the process of employing specialist software to create a three-dimensional representation of an object. A 3D model is a representation that can express the size, shape, and texture of an object. You can make 3D models of existent products as well as designs that have yet to be realized in the real world. To know more about “ what is 3d modeling?” Continue reading.
In the construction industry, 3D models of a job site can be utilized to manage machines. The points, lines, and surfaces that make up the actual environment are included in…
Do you remember that new shirt you bought online and had to return the item multiple times just because it did not fit you?
If only you could try the shirt before purchasing it online.
Or that coffee table ended up taking a lot more space in your living area than you expected?
If only you could place that coffee table in your living room before going for it.
These are some of the scenarios that we face frequently in our day-to-day lives while shopping online and the solutions to the problems only seem surreal. Now, imagine being…
Gartner estimated that over 100 million consumers used AR to shop in 2020. While 66% of people say they are interested in using AR for help when shopping.
Augmented Reality, when used correctly with proper strategic planning can be an incredibly useful technology to attract customers and increase brand engagement. According to research by Deloitte, most of the mid-market companies already have started with their experiment with AR in order to improve user experience.
The global AR market is expected to reach about $75 billion by 2023. In this era of the 5G, individuals or customers have the leverage to look for alternatives and compare products online and find the deals which suit them with just a few clicks. The presence of such a diversified market has led…
For sellers, a part of selling smart and staying ahead in the game involves successfully adopting and implementing new technology to beat the competition to reach and engage more and more buyers. Augmented Reality for marketing can play a very useful role in such a scenario and prove as a major game-changer for the industry.
While basic AR technology like headsets and glasses are something we are familiar with, Augmented Reality for the web has recently generated a lot of popularity amongst marketers for a better customer base, transparency as well as insights. …
New feature releases always get me excited. Today, we are adding yet another feather in the cap for Vossle in its version 1.3 release and launching Green Screen Chroma Key compatible web augmented reality.
See an example below:
You can scan the following QR code from your smartphones to experience this:
Or go to https://vossle.com/dragonskulls
Chroma keying is a visual effects technique which layers two video streams together based on color hues (chroma range). This is used to remove backgrounds and keep only the subject in a video. Chroma key composting is extensively used in movies, newscasting, fashion/product shootings…
I’m highly excited to announce that Vossle has now launched Face detection and Tryon features.
Today, Vossle is rolling out its version 1.2. With this, we will power Tryon features on a human face. You can instantly create these real-time and interactive tryons using the Vossle dashboard.
Vossle web-based face detection allows anchoring any 3D models on the human eye, ear, nose, or head. The face mesh created by our core engine allows users to create tryons such as sunglasses & other eyewear Tryon or fun experiences that are unique.
The AR Tryon experience opens with the front camera of…
Augmented Reality is revolutionizing the customer engagement journeys for products. In this rapidly changing technology era, all companies need to adapt quickly or fade away into the abyss. Adapting to rapidly changing technology takes effort and money.
Most companies cannot afford such costs, not due to the lack of revenue but the time and effort needed to build that technology. Platforms such as Vossle are trying to solve this problem for businesses. Vossle is a no-code, DIY platform that can help you develop WebAR experiences in under a minute.
Marketing is evolving every day due to technological advancements; brands integrate…
The world is transitioning towards a digital era where everything is on a screen. Everything is available at our fingertips. It isn’t like the past where it took marketing campaigns days to reach the public. Nowadays, marketing campaigns get deployed and consumed very rapidly. The feedback is also rapid, and brands want to act on that feedback very quickly.
It is becoming challenging to change marketing campaigns swiftly depending on the input received. When products launch, brands need to scale up their marketing campaigns as fast as they can. The word should spread like wildfire. …