Have you always wanted to try on glasses, clothes, shoes, or cosmetics without heading to the store? The solution could be virtual AR try-on technology.
In the latest survey released recently, Shopify found that commodities with AR content showed a 94% greater conversion rate compared to products without Augmented Reality. This finding showed the likings for AR-alternative applications when shopping online.
Virtual AR try-on technology in retail has been around for a few years now, with various results and user experiences. While the virtual AR Tryon technology has come a long way over the past few years there is still a long way to go.
What is AR Tryon?
Virtual try-on technology assists shoppers to try on commodities like shoes, clothes, glasses, cosmetics, or jewelry using their camera and augmented reality.
Back in 2012, one of the first retail brands to use virtual try-on was Converse, which let customers catch a glimpse of what their shoes would look like on them. In the pandemic times and the surge of online shopping, the demand for virtual AR try-on is growing.
Currently, virtual try-on in retail have become much more realistic and user-friendly.
Benefits of using AR Tryon
Around 40 percent of clients are ready to spend more on a product if they can try it through AR-VR technology because this experience makes it easy for them to explore the alternatives and to customize or personalize the products.
Likewise, 70% of people are believed to be more devoted to brands integrating Augmented Reality as their shopping experience.
Many firms in the luxury industry are incorporating such technologies to boost the connectivity with clients and gain a robust advantage in the market, big names include L’Oréal, Puma, Adidas, and Nike.
Feel and try the product
Virtual try-on technology enables consumers to see how certain products look on them before they buy the item. The AR Tryon technology applies well to shoes, apparel, filters, jewelry as well as make-up, where buyers desire a sense of “touch and feel”. They have absolute freedom regarding decision making, trying and selecting products at their tempo, without being compelled to purchase.
Offer personalization
According to Forbes Insights, many of the marketing directors report that personalization has an immediate impact on maximizing sales and revenues in direct-to-consumer channels, such as e-commerce. Many also point to improved sales and consumer lifetime value through product or content suggestions. One-third of the users have seen growth in their transaction frequency due to personalization policies.
Integrated with 3D product configurators, virtual try-on technology makes it possible for firms to offer customization to customers so that they could develop personalized commodities that enable them to express their personalities and taste of style as well as boost earnings.
Virtual try-on technology facilitates cross-sales
With this AR Tryon technology, clients are privileged to mix and match numerous products of different styles and looks to see as a whole whether they are a decent fit. Clients can, for instance, try lipstick with various eye shadows or hair colors to make sure they complement one another, or to see how their favorite sneakers look with varied dresses.
Share the look, spread the word
When employing virtual try-on technology, buyers can take snapshots of themselves trying the virtual product, share them to social media or their family and friends about this experience. Consumers might even ask for assistance to see how it looks. This spreads the word and chances of returns are lowered to the minimum.
Therefore, virtual AR Tryon technology is no longer a thing of the future, but an essential tool that assures an easy shopping experience that should be on every marketer’s to-do list. Moreover, it decreases the number of product returns.
According to Apriss Retail, the cumulative merchandise returns account for $309 billion in lost sales for US traders alone in 2019, with a mean of 8% of gross sales.
Figures are going to be even more extraordinary, if we take into account other expenses related to returns, apart from lost sales, for instance, logistics, warehousing and restocking, labor, and effect on our environment.
Knowing that clients need to try, feel and interact with commodities, e-commerce platforms encourage buyers to purchase by offering hassle-free returns, but the reality is that this act influences both the brand’s margin and the all-around ecosystem.
Benefits of AR Tryon Technology
Virtual Makeup Try-on
In 2016, Sephora, a multi-million makeup brand launched a virtual mirror to allow shoppers to try on various shades of lipstick and eye shadow with the touch of a button. By using the front-facing camera, the customer’s face appears in real-time with various color palettes available to select from.
Make-up is a very huge terrain of different shades that it blends itself incredibly well with a virtual product AR try-on technology which is an app-based AR technology. This, restricted to only being accessible to buyers that had the app pre-downloaded to their device.
Virtual Tryon Jewellery
In India, the AR Tryon trend started around six years back with brands like Myntra, Lenskart, and Tanishq. Myntra began working on an Augmented Reality feature to help clients make the right fashion choices.
The multimillion-dollar jewelry retailer Tanishq partnered with Milestone Brandon, an outdoor specialist agency, to set up Augmented Reality Tryon kiosks at Delhi and Bangalore airports.
Virtual try-on for apparel and shoes
Virtual try-on for apparel and shoes also employs a variety of data science, computer vision, machine learning, artificial intelligence, and suggestion algorithms to provide an unbeatable user experience. For example, Nike Fit, a scanning app, utilizes these new age algorithms to assess the contour of a customer’s feet to identify the perfect fit.
A 3D configurator is used by Baume, a watch brand to offer an interactive 3D demo. Moreover, the buyers can also virtually try different kinds of watches using a paper wristband. A high-end watchmaking brand, Baume is integrating virtual try-on technology into the multi-channel marketing strategy.
The firm is nowadays offering clients a 3D configurator by Hapticmedia rooted in their website, which delivers an interactive 3D product presentation that facilitates consumers to do online personalization to create their unique watch designs.
Furthermore, the brand also offers its customers the chance to virtually try on the personalized watch directly on their wrists employing a paper wristband. This practice largely enhances the shopping experience for shoppers by immersing and involving them in the design process while causing little additional expenses to the firm.
Virtual Try-on for glasses
Facial information was compiled by the input device-monocular camera. Subsequently, the local facial characteristics were extracted by powerful SIFT. Incorporated with SDM, the characteristic points were iteratively solved to obtain a more precise feature point alignment prototype.
The virtual AR model was appropriately superimposed on the human face, through the head pose estimation was applied in the iOS glasses try-on APP system to create the try-on system of virtual glasses on an iOS platform. It is established that the head pose estimation method can achieve accurate identification of facial characteristics and fast try-on of virtual glasses.
The physical screens camera observed the person’s activity and analyzed it in real-time. When an individual got close to it, the app scanned his face, took a picture, and looked for a nice model for it. The user could use gestures to change outfits using the 80-inch screen.
Implement AR Tryon's in your Business with Vossle
Augmented reality-based Tryon Technology is an artificial intelligence-enabled start-up specializing in designing and producing AR software for jewelry e-commerce and retail shops.
Our crew uses the power of artificial intelligence and deep neural networks in formulating mobile apps based on AR virtual try-on. With Vossle products, you can track what is selling the best, gauge them, and formulate offers in several locations to meet your clients’ real requirements.
The virtual augmented reality trial can help decrease the huge expenses incurred by the return of goods, particularly in the widespread pandemic when buyers are increasingly shopping online and every physical contact is approached with caution. It is extremely essential for a more measurable e-commerce audit in online shopping, which was boosted after the pandemic.
One of the components that make it such is its commitment to an immersive experience. By empowering your customers to make proper buying decisions, you develop an interactive shopping experience that’s encouraging, extraordinary, and very relevant to the consumers.
Augmented reality Tryon technology enables you to engage with your user in effective and interactive ways.
Vossle enables you to realize the full power of virtual reality and augmented reality to create amazing experiences for the shoppers that are easily accessible in your mobile browsers.
In the contemporary era, as the digital world goes on to influence your buyers’ decision processes and shopping patterns, we don’t want you and your business to stay on the sidelines. You don’t have to just survive in the industry. With various progressive technologies around you, you can prosper.
Have you thought about enforcing AR-powered virtual try-on software for your retail store?
Do you find all this enticing? Then feel free to visit our official website https://vossle.com/ for more information regarding the AR Tryon technology.
